Award: Silver

Institution: University of Portland

Title of Entry: Veritas Vos Liberabit Book

About this Entry: When a 30-year veteran of University of Portland — the provost no less — was just three months away from retiring, he came to the marketing department with a request: Could we help him realize his long-held dream of publishing a book of his favorite speeches collected during his three-decade tenure? This book would be shared with the greater university and Holy Cross Catholic community. With limited time and resources, but driven by the desire to help our provost close this chapter of his life on the highest of high notes and with no regrets, we set to work creating a beautiful book that reflected our university brand, as well as the man behind this personal yet universally appealing project.

The resulting book, "Veritas Vos Liberabit: The Truth Shall Set You Free," is a perfect example of how we effectively blended the University brand with a personal passion project to create a valuable work that appeals to a wide audience.