Award: Gold

Institution: Red River College

Title of Entry: International Education Microsites

About this Entry: Red River College’s (RRC) new International Education web presence followed an original approach: one primary International Education (IE) website (a microsite within the larger College context of rrc.ca) with a series of country-specific microsites connecting back to the primary site IE microsite.

Primary website: the new IE microsite design followed RRC’s International Education brand identity, and the website structure was thought to add value to each step of the user journey. Based on the IE primary headline “study, live and work in the heart of Canada,” the site provides support for (1) studying at RRC, (2) living in Manitoba, and (3) working in and immigrating to Canada – reflected in the menu structure. A core call-to-action, Contact Us, was placed at the bottom of the screen; that is intended to drive new leads and help move prospects down the pipeline.

Country-specific microsites: with the copy formally translated to the primary language of each country, these sites were written and designed to be authentic and culturally appropriate, and to add value to the decision-making process of prospective international students as it relates to their specific country of origin. The selected countries were Brazil, Vietnam, Mexico and Colombia – countries from where RRC’s IE department strategically decided to increase demand.

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Website URL list:

Primary website (IE microsite):
Brazil microsite: https://www.rrc.ca/brazil/
Vietnam microsite: https://www.rrc.ca/vietnam/
Mexico microsite: https://www.rrc.ca/mexico/
Columbia microsite: https://www.rrc.ca/colombia/